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My Business
For my content marketing class, I had to ideate my own product (a print-on-demand business) and create a website through Squarespace to promote it. The business name, Global Gourmet Towel Co., is a kitchen towel business that had global recipes written on them. This was a semester long project where I enhanced the skills below:​
Copywriting
​Persona Creation
SEO and AEO Optimized Blog Strategy
Customer Journey Mapping
SEO Through Keyword Optimization
Editing Social Content Using CapCut
Business Presentation
To highlight my work for the entire semester in my content marketing class, I presented my marketing pitch for my business. This includes the research that went into the project, including the target market selection data, in-depth interview data, financial overview, and SEO optimization for my website (utilizing Ahrefs SEO tool).
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